Real Estate Industry Information

The real estate industry is one of those that have seen vast improvements in the way they handle business over the years. With the emergence of advanced deal tracking software, estate agents are now able to keep up with their pending transactions in an easier, more efficient manner. Real estate ... read more

Estate agents, who are responsible for helping people buy and sell properties, need to have their own real estate property website for several reasons. Personal Branding The first and perhaps most important reason is personal branding. A website allows an estate agent to establish themselves as a professional and credible ... read more

Introducing PropCon's New Performance Metric Feature: A Game Changer for South African Estate Agents. PropCon, a leading real estate CRM provider in South Africa, is excited to announce the launch of its new performance metric feature. This innovative feature allows estate agents to track and compare their performance trends over ... read more

Why should someone choose you as their real estate agent?? If you’re not answering that question in a quick, succinct way, you probably need to make better use of your client testimonials. Your testimonials are the basis of your reputation as a real estate agent - and (contrary to popular ... read more

Next time when a homeowners asks you how negotiable you are on your commission, use the easy trick I share in the video... I used this formula more times than I can count and literally saved thousands of rands in commission! Fair Compromise This will also help to convince more ... read more

What will it mean for your finances when convert more leads? How many clients do you lose to other agents? What will the future of your business look like with regular referrals? In this article I’m going to share tips on how to build quality relationships with clients by using technology ... read more

When we launched PropCon there were no guarantees that it would become a successful business.  But that all changed when we focused on asking ourselves one very important question:  What problems does our software help estate agents to solve?... ...otherwise known as "Sell the problem you solve, not the product." This quote has ... read more