Mastering the Art of Nurturing Your Database

In the world of real estate, success hinges not only on closing deals but also on building and maintaining strong relationships with clients.

Your database, filled with contacts and potential clients, is a goldmine waiting to be tapped.

To truly excel in this industry, you must master the art of nurturing your database by offering valuable information on a regular basis.

Why is this so crucial?
  • Building Trust: By consistently providing valuable information, you demonstrate your expertise and establish trust. Clients are more likely to turn to a real estate agent they trust when it's time to buy or sell a property.
  • Staying Top-of-Mind: The real estate market can be unpredictable, and clients often make decisions on their own timelines. By staying in regular contact and offering useful information, you ensure that you're top-of-mind when they are ready to make a move.
  • Referrals and Repeat Business: Satisfied clients can become your greatest advocates. When you provide ongoing value, they are more likely to refer friends and family to you and return for future transactions.

Now, let's explore 5 strategies for effectively nurturing your database:
  1. Personalized Content: Tailor your communication to the needs and interests of your clients. Segment your database and send information that is relevant to each group. For example, provide homeowners with tips on home maintenance, while prospective buyers might benefit from market insights and property investment advice.
  2. Regular Email Campaigns: Email marketing is a powerful tool for maintaining contact. Create a newsletter or email series that shares market updates, real estate trends, and local news. Include eye-catching visuals and clear calls to action to engage your clients.
  3. Personal Touch: Don't forget the power of personal touches. Send birthday and anniversary cards, or simply check in with a friendly message. These small gestures show that you care about your clients beyond the transaction.
  4. CRM Tools: Consider using Customer Relationship Management (CRM) software to streamline your communication efforts. These tools can help you keep track of client interactions and send personalized messages at the right times.
  5. Keep Learning: Watch these valuable training sessions explaining how to Write an Epic Article, How to send the Ultimate Newsletter via a Bulk Email and How to use Bulk WhatsApp Effectively.
**You will need a PropCon profile to access these training videos, so if you don't have one yet, click here and look for the Start Free Trial button.

Remember, the key to successful database nurturing is consistency. Regularly offer valuable information with a call to action.

Over time, you'll not only build a solid network of loyal clients but also create a reputation as a knowledgeable and trustworthy real estate agent in your community.
• S H A R E •
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PropCon was designed for the individual agent, a small team and larger offices.

Your PropCon system allows you to work in your own bubble, collaborate with your team or the rest of the PropCon community.

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FREE R200
T&C may
apply
per user
per month
Listing Management 3 unlimited
Manage all your real estate properties conveniently in one place to feature on
Own PropCon Website
Digital Business Card
Private listing landing pages
→ Social media platforms
→ Private Client Profiles
→ Property24
→ Gumtree
→ ImmoAfrica
Contact Management 3 unlimited
Manage all your clients and leads in one place with our real estate specific CRM.

Some features include:
→ Property matching
→ Manage birthdays, house anniversaries, follow ups, meetings etc
→ Seller feedback landing pages
→ Bulk communication via WhatsApp, SMS & Email
→ POPIA preference management
→ Custom tagging aka data segmentation
→ Personal drive to keep client documents

Register a free trial to see all the features in action
Articles & Blogs 3 unlimited
A clever way to share valuable information without sending your clients off to other websites so they can stay in your funnel.
You can feature your articles on your own website, digital business card or share it directly with client via multiple communication channels.
Listing Collections - unlimited
A powerful way to create a multiple listing landing page to share via a single URL in bulk to a specific group of contacts, on social media platforms or a PropCon Website.
These listing collection landing pages can be created in just a few clicks.
Client Landing Pages 3 unlimited
Automated private landing pages with your company branding made out to your client by name where they see all their listing matches and update their POPIA communication preferences.
Listing Landing Pages 3 unlimited
PropCon automatically create beautifully designed and eye-catching listing landing pages for you.
Market listings privately to your database or publicly on a PropCon Website.
Digital Business Card
Use this powerful tool to capture your unique Personal Brand, add images & videos, feature your favourite listings & articles, add client testimonials to promote trust and use custom buttons to generate more leads.
Owners Feedback
Keep your homeowners and landlords updated on the marketing of their properties with regular feedback shared via a link. Looks impressive, but only takes a few minutes to create. (see example)
Bulk Communication
Use tried-and-tested scripts to communicate with your contacts in bulk through:
→ WhatsApp
→ Email
→ SMS
→ MailChimp
Deal Tracking
Keep track of your residential and commercial deals.
Some of the main features include:
→ Deal management
→ Deal Progress History
→ Deal Payout History
→ Linking of Buyers, Sellers and Lawyers
→ File Management for FICA docs etc
→ Integrated Calendar with Tasks and Reminders
→ Notes
→ Timely Alerts and Reminders
Real Estate Calendar
One-of-a-kind calendar specifically designed for busy estate agents. Linked to each one of your contacts and listing to effortlessly keep track of important dates. Ability to send automated appointment reminders to your clients.
Daily Tasks
Make sure you don’t miss important tasks by ticking them off your daily tasks check list.
Property Matching
Add a unique wish-list to automatically match clients with properties on a continuous basis. Track engagement with your listing(s) with our view counter.
Drive File Storage
A convenient way to save all your important documentation safely in the cloud.
File types like:
→ PDF
→ Word and Excel
→ Images
Partnerships
Collaborate with your favourite colleagues to dramatically increase sales through sharing your listings and contacts. Keep more sales in-house by using a centralised database.
Training & Webinars
Learn your new system through a fun journey of short video, access our library filled with free training videos and join our monthly live webinars!
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Funnel all your marketing efforts to your own real estate website hosted by PropCon. For a small extra fee of R320pm incl VAT you can have your own property website.

There are no limits or extra costs to link listings, articles, collections and agents to your website.

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