SEO for Estate Agents: simple tips to boost your visibility.

If you’re an estate agent or a real estate company with a website (or thinking of getting one), you’ve probably heard the term SEO. It sounds technical, maybe even intimidating, but the basics are actually quite simple. And when done right, SEO can help more potential clients find you without you spending a cent on ads.

Here’s how to think about SEO, and how to start using it to your advantage, even if you’re not a tech expert.

First - What is SEO, really?
SEO stands for Search Engine Optimisation. In plain English, it’s the process of improving your website so that Google understands what you do and shows your website to the right people when they search for things like:

“Real estate agent in Somerset West”
“3-bedroom homes for sale in Durbanville”
“Rental properties in Stellenbosch”

When your website is set up well, you increase your chances of being one of the top results, meaning more clicks, more views, and more potential clients.

There are 2 parts of SEO to consider - Technical SEO, and Content SEO:
Technical SEO includes things like how fast your website loads, is it mobile optimised, is website traffic secure.
Content SEO includes the content that you load on your website. Google needs keywords and content to be able to feature your website.

How SEO helps you as an agent
In the real estate arena, visibility is crucial. The more people see your name, your listings, and your expertise, the more likely they are to trust and contact you.

A good SEO strategy can:

Bring in leads.
Make you look more professional and established.
Help Google understand your location and services.
Reduce your need for expensive advertising over time.

At PropCon, we have got you covered. With a PropCon website, the Technical SEO is already taken care of, and you have tools to help improve your organic Content SEO ranking.

Simple SEO tips you can apply
Let’s break it down into a few easy wins:

1. Use the right keywords
Think like your client: What would they search for to find what you have to offer?

Example phrases to use in your website content:
“Estate agent in [your area]”
“Houses for sale in [suburb/town]”
“Property listings in [neighbourhood]”

Include these keywords naturally on your homepage, "about us" section, listing descriptions etc.

2. Keep listings up to date
Google prefers active websites. If your listings are old or unchanged for months, your site starts to look stale.

With PropCon, updating your listings are quick and easy, and will feed the changes straight to your PropCon Website, which gives you a major SEO advantage with minimal effort.

3. Write clear, helpful descriptions
Don't just upload a property photo and the words “3 bed, 2 bath.”

Instead, describe the features with location in mind:
“This sunny 3-bedroom home in Stellenbosch is ideal for families looking to settle near top schools…”

These keywords help with SEO and gives your listing more appeal and better ranking.

4. Use blog posts or articles to build authority and trust
Writing helpful content (like this article!) shows Google that you're knowledgeable.

Try short posts about:
“What buyers need to know before purchasing in [your area]”
“Top 5 tips for first-time home sellers”
“The property transfer process explained”

It’s great for SEO, and your clients will appreciate it too.

Don't fancy yourself as much of a writer? In PropCon, you will get to know PropBot - a ChatGPT integration right in your article section to help you get some inspiration.

5. Track and Measure
PropCon gives you analytics on SEO articles, showing how many people clicked, read through to the end, and shared them.

These insights help you identify which topics resonate most with your audience so you can create more of what works.

Want to see what’s working?
PropCon websites include a performance dashboard so you can track things like:

Page views
Listing clicks
Website visitors
SEO Article analytics
You'll also get prompts on what to improve for better visibility, no SEO expert needed.

The bottom line
SEO doesn’t have to be technical or scary. With just a few small tweaks, you can make your website work harder for you, bringing in more views, more leads, and more trust from clients.

And if you’re using a PropCon website, you’re already halfway there.

If you want to find out more about the PropCon website feature, click here to go to our website - or pop an email to [email protected] and we will get in touch.

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PropCon was designed for the individual agent, a small team and larger offices.

Your PropCon system allows you to work in your own bubble, collaborate with your team or the rest of the PropCon community.

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